Social Media Manager · Content Strategist · Performance Marketer

I turn Instagram pages into revenue channels.

Strategy, content and ads — end to end — for jewelry, wellness, fashion and personal brands.

384→2,077
Followers grown, one brand
124K+
Views on a single reel
1,000+
Purchase enquiries from one reel
4
Brands managed end-to-end
Vijay Sharma
Reel Reach
92.8%
Performance
Meta + Google
Growth
Brands I'm Working With
"Clients don't hire a social media manager. They hire someone who solves a business problem."
— My working philosophy
About Me

Strategy and execution, from the same person.

Kolkata-based Social Media Manager & Content Strategist. I own Instagram and Facebook accounts end to end — calendar, shooting, editing, captions, ads, and the analytics behind every call. HubSpot-certified in Content Marketing and SEO. Every brand gets its own system, never a template.

01

Own the whole account

Calendar to captions to posting — not just one slice of the job.

02

Numbers over vibes

Every claim traces back to a real Instagram Insights screenshot.

03

AI-powered workflow

Claude, ChatGPT, Gemini, Canva and CapCut, run as one system.

Jewelry & Luxury Wellness & Ayurveda Fashion Personal Branding Tech & EdTech FMCG Concept Campaigns
What I Do

Services built around real business goals.

Not just content for content's sake — every service ties back to inquiries, sales, or brand recall.

Social Media Management

Full ownership — posting, community replies, monthly reporting.

Content Strategy & Calendars

Pillars, competitor audits, and a calendar built around what gets saved.

Reels & Content Production

Scripting, shooting, editing — reels, carousels and story templates.

Meta Ads Management

Targeting, retargeting and creative testing that turns reach into inquiries.

Google Ads / Performance Marketing

Search campaigns built for intent — keywords, copy, conversion tracking.

Brand Audits & Growth Roadmaps

What's working, what isn't, and a phased 30/60/90-day roadmap.

Pricing

Simple packages, no surprises.

Every plan includes a content calendar and full Instagram strategy. Custom scopes available on request.

Starter
₹6,999/month

For brands just getting consistent on Instagram.

  • 12–15 posts, reels & stories/month
  • Complete Instagram content strategy
  • Monthly content calendar
  • Caption & hashtag writing
  • Bio & profile optimization
Performance
₹25,000/month

For brands ready to pair organic growth with paid ads.

  • Everything in Growth
  • 10–12 reels/month, ad-ready cuts
  • Meta Ads + Google Ads setup & management
  • Weekly optimization & A/B testing
  • Deep-dive monthly analytics report
  • WhatsApp/DM funnel consult
Skills

What I bring to a brand's account.

01

Instagram & Facebook Strategy

Growth, community & content ops

02

Content Calendars & Brand Audits

Pillars, cadence, KPIs

03

Copywriting

Hooks, captions, CTAs, reel scripts

04

Creative Direction

Typography, color, visual identity

05

Analytics & Reporting

Reach, saves, watch time, conversions

06

Influencer Coordination

Outreach, briefs, collabs

07

SEO & Content Writing

HubSpot Certified

08

AI-Powered Workflow

Claude, ChatGPT, Gemini, Canva, CapCut

Meta Ads
Google Ads

Performance Marketing

Paid social and search, run alongside organic growth — targeting, creative testing, and budgets built to convert. Here's a live Google Search Ads campaign, built and managed end to end.

HubSpot — Content Marketing Certified
HubSpot — SEO Certified
Google Ads campaign preview
Portfolio

Work samples & case studies.

Click any project for the full breakdown — challenge, strategy, and results.

Jewelry · Flagship Case StudyGehnna by Vidhi

Gehnna by Vidhi — 384 to 2,077 Followers

Full account ownership. One reel became the breakout moment.

124,377reel views
1,655followers from one reel
1,000+purchase enquiries
View case study
Wellness · StrategyOli Life GlucoAmrit

GlucoAmrit by Oli Life

Visual identity, competitor audit & a "Diabetes se Azadi" campaign calendar.

15+15reels & posts planned
View case study
Personal BrandShweta Explains

Shweta Explains — Public Speaking Coach

A personal brand built on confidence & communication content.

View case study
Tech & EdTechCyberdiction Technologies

Cyberdiction Technologies

On-camera creator — Spring Boot, REST APIs, LangChain & Agentic AI.

View case study
Concept Campaign · FMCGCoca-Cola Durga Puja Chill Zone

Coca-Cola × Durga Puja — "Chill Zone"

Festive OOH concept: chilled Coke as the antidote to Kolkata's pandal queues.

View concept
How I Think

Strategy samples.

The systems behind the content, not just the finished posts.

Content Pillar System

Education
Builds authority
Product / USP
Why it works
Social Proof
Reviews, results
Engagement
Polls, comment-bait
Campaign
Festive moments
Lifestyle
Aspiration

Sample Week — Content Calendar

MonReel
TueCarousel
WedReel
ThuStory
FriReel
SatPost
SunStory

90-Day Growth Roadmap

1
Foundation Fix (Days 1–30)

Bio rewrite, viral-reel follow-up, posting cadence, Instagram Shop setup.

2
Scale & Engage (Days 31–60)

30-day reel challenge, micro-influencer collabs, giveaways, branded hashtag.

3
Community & Conversion (Days 61–90)

Customer testimonials, WhatsApp funnel, seasonal campaign, format doubling-down.

Sample KPI Targets

1.5K→5K+
Followers / 90 days
2%→8%+
Engagement rate
<1→7+
Posts per week

Let's grow your brand.

Open to freelance projects and full-time Social Media Manager / Digital Marketing roles. Available for immediate start.